5 Social Media Rules every entrepreneur should know

This is another very educating post from “Entrepreneur Magazine” but slightly frustrating for me. I’ll explain: One of the most important rule is “quality content”, as in blogging, but how can I know that I’m having a good or interesting content when I write my blog? All I can do at the moment is sharing my journey and the things I read which I find helpful in learning my new skills but is it worth my reader’s time?

Here I go again with my insecurities, as would Jay Kubassek say, it’s my little parrot or monkey talking over my shoulder, letting me know that I cannot string two sentences together and that I don’t have anything interesting to write about! I should just gag the little devil and keep on believing in myself!

So to come back to these five rules, here they are :

  1. Produce Quality Content
  2. Be open and engaging
  3. Focus on a specific Niche
  4. Use Social Media to build your business and vice-versa
  5. Embrace each Social Network’s unique culture

So, I am pretty confident on about two of them but the rest is still a work in progress… My two strong ones are number 2 and 5 but for the other one I still have a lot to learn.

From the very beginning when I started this adventure, I decided that I was going to be myself and definitely not try to act or play a game. I know that one of my strong point is my easiness at being with people and in interacting with them so I guess that the rule about being open and engaging fits me pretty well :-). And regarding the fifth rule, it is not very difficult as, at the moment, I am only using Facebook lol!

I told myself I had to go on Twitter but I am actually scared… Stupid isn’t it? I don’t want to spend hours each days on social media and maintaining contacts and contents on Facebook is already taking enough of my time. The most important for me at the moment is to get these blogging skills under my belt before I start twitting away 🙂

In conclusion, I can only recommend that you read this article from “Entrepreneur Magazine” it is really interesting and it definitely gave me some extra knowledge to add to my bag of tricks.

Well, that’s all for now Folks and do not hesitate to comment or give me any suggestions, it is always appreciated.

My Audience… Who are you?

Today I wanted to ramble about my audience (that’s a big word :-)). When I first started researching ways to make money online, all I could find was about targeting your audience. But what or should I say who is my audience? It is very nice saying that you have to target your audience but when you don’t know the first ABCs on online marketing, just hearing “you have to target your audience” gives you a bit of an eczema…

I was seriously hesitating and procrastinating on starting a blog because I was just panicking at what I would write for my “audience”. What am I going to write about, how am I going to be an authority, how will I get customers etc etc. Well, I had a few sleepless nights about it, I even downloaded blogging for Dummies for Heaven sake… 

Then I saw that video from Jay Kubassek and the light shown! Literally, I got my break, I knew what I was going to write about, I was just going to be MYSELF. Yes, no gimmicks, no artifices, no nothings, just plain me 🙂 I decided that if I were to be successful in this business it would be because people could relate to me and trust my opinion. I would just explain my story, my struggles and hopefully my path to success.

(this is a 2 min shot from the 45 min seminar – you can find the whole thing on YouTube).

So, for the time being I will concentrate on finding out if making money online is possible but I will definitely extend my blog to the other subjects which nearly brought me to my knees (such as my constant fight with my weight and my struggle in finding a right balance in my relationship with my husband – men are from Mars and women from Venus type of things lol).

I am not only going to talk about struggles (that would be way too depressing!), don’t fret, I am also going to share the fun in having two dogs and a cat and also the “extraordinary” fun in completely overestimating ones abilities in renovating a “huge” farmhouse… But well, this will be for future posts :-).

Well Folks, that’s another ramble from me and if you still enjoy reading me, then please follow me 🙂